Our Business

"At greosn, we are not just growing our business; we are cultivating partnerships built on trust, innovation, and purpose-driven practices, embarking on a great journey together."

Founded in 2014, greosn, formerly known as Pebble Management Services, is a global holding company built on a foundation of strong partnerships and collaboration. We are dedicated to advancing the fresh produce and horticultural sectors across the entire supply chain. Operating a diverse portfolio of brands, greosn currently manages 28 businesses, including industry-leading brands in people, fruit, flowers, and plants. Our mission is to provide the support, strategic planning, and investment that businesses need to grow and thrive, unlocking their full potential and empowering the people behind them.

In the past five years, our strategic acquisition journey has led to significant growth, highlighting the effectiveness of our business model in facilitating expansion and enhancing capabilities. Each of our brands is developed to become a leader in its field, leveraging scale and a clear strategy rooted in performance, innovation, and Environmental, Social, and Governance (ESG) principles. Wherever we operate, we prioritise making a positive impact.

With global coverage across the supply chain, we have farms in South Africa and Portugal, ensuring a seamless, year-round supply network that connects all aspects of our operations worldwide. Our business model emphasizes lean operational practices that drive efficiency in growing, packing, and service delivery. This streamlined approach enables us to tackle seasonal challenges while consistently supporting our brands, partners, and retailers at scale.

As we continue to grow and diversify, we welcome opportunities to partner with passionate businesses that share our vision for sustainable growth across fresh produce and horticulture worldwide.

Our Timeline

Bee perched on a small white strawberry flower surrounded by green leaves.
Close-up of green wheat plants in a field with the sun setting in the background.
Close-up of green wheat plants in a field with the sun setting in the background.
Bee perched on a small white strawberry flower surrounded by green leaves.
Close-up of green wheat plants in a field with the sun setting in the background.
Bee perched on a small white strawberry flower surrounded by green leaves.
Close-up of green wheat plants in a field with the sun setting in the background.
Close-up of green wheat plants in a field with the sun setting in the background.
1947

Cyd Newey opens Alveston Nurseries growing food crops after the second World War

Turnover
£100,000
1960

John Newey carries on with the family business diversifying from food crops to pot plants for FW Woolworth

Turnover
£500,000
1970

Young Plants Ltd is incorporated and is one of the frontrunners in an emerging new concept of propogating plants commercially

Turnover
£500,000
1998

Young Plants Ltd forms a strategic alliance with Roundstone Nurseries allowing expansion for both companies

Turnover
£3,000,000
2004 - 2005

New Forrest Plants - Young Plants Ltd relocates to Whitehill Farm. Alex Newey appointed Managing Director.

Turnover
£6,000,000
2013

Martyn Thomas and Alex Newey aquire all of the shares in Young Plants Ltd.

Turnover
£8,000,000
2014

Pebble Management is incorporated by Martyn and Alex.

Turnover
£9,000,000
2015

The business acquires 51% of the Roundstone nurseries group, which includes New Forest Plant and New Place Nurseries.

Turnover
£32,000,000
2016

The Business acquires Eagle Plants and Brinkman Trees.

Turnover
£33,000,000
2017

The business acquires complimentary bedding plant producer Avoncross Ornamentals and embarks on a joint venture with vitroflora producer group to open a new production facility in Portugal, Desafio Jasmin.

Turnover
£32,000,000  
2018

The business partners with Pro-Force and acquires 51% of Cre8 accommodation. Matt Jarrett joins as a shareholder and director.  

Turnover
£100,000,000  
2019

Pro-Force awarded the seasonal workers pilot and Pebble acquire 51% of Greenyard Flowers. All Horticulture growing businesses owned by Pebble amalgamate into new company Newey Ltd.

Turnover
£100,000,000  
2020

The business acquires the remaining shares in Cre8 Accommodation and Greenyard Flowers is renamed Varefell Farm. Greenyard Flower is renamed Varefell Farms Ltd, and the business is renamed Greosn Ltd. greosn comes from the Old English word for pebble.

Turnover
£145,000,000
2021

Matt Jarrett appointed Greosn Group CEO.4-year plan is unveiled.

Turnover
£180,000,000
2022

cyd Newey opens Alveston Nurseries growing food crops after the second World War

2023

Greosn aquires Norton Cherries, P&J Soft Fruits, BTS Transport, Emery Soft Fruits - Karma Farming, Mansfields - greosn joint venture

2024

The business acquires Driven recrutiment under Pro-Force, strengthening the Pro-Drive division of the business.

2025

The business secures the assets to Rowe Farming strengthening Varfell Farms with over X% of the World's daffodil/bulb production.
The business acquires Mansfields a complete service in fresh produce, specialising in growing premium quality fruit at scale and providing professional storage and packing services.
The business acquires industrial division of Neeway under Pro-Force, adding two further locations to the business

Bee perched on a small white strawberry flower surrounded by green leaves.

We are committed to the 
sustainable, long-term health 
of the global horticulture sector.

For a better future.

Our Story

Varfell Farms Hosts Cornish Agricultural Valuers’ Association Lady Day Meeting

This week, Varfell Farms welcomed members of the Cornish Agricultural Valuers’ Association (CAVA) as hosts of this year’s Lady Day Meeting.

Over 2,500 Seasonal Worker Candidates Interviewed throughout Central Asia

Earlier this month the Pro-Force team, as part of their recruitment campaign, travelled to Central Asia

Newey Director Jonathan Marquis Attends the Plants in Parliament Spring Reception

On March 24 2026, Newey Director Jonathan Marquis attended the Plants in Parliament Spring Reception, hosted by Ben Goldsborough MP on behalf of the HTA, at the House of Commons.

Mansfields Celebrates Multiple Wins at 2026 Long‑Term Farm‑Stored Competition

Mansfields, the UK’s leading fruit grower, achieved multiple category wins at the 2026 Long‑Term Farm‑Stored Competition, hosted by the National Fruit Show.

Newey Director Honoured with Award at BOA Pre‑Conference Dinner

Stuart Whiteman of greosn group company, Newey Ltd., has received the Pot Plant Growers Award from the British Ornamentals Association...

Mansfields Awarded Prestigious AA+ Rating in Most Recent BRC Audit

Mansfields has proudly achieved an AA+ rating in its most recent unannounced BRC audit...

Newey Confirms Approval for New Intermediate Tree Site in Chichester

Newey Ltd has secured planning approval for a new 2.5-acre Intermediate Tree Site in Chichester...

Newey and M&S Spread Festive Cheer to Care Homes Across Kent

On the 19th December 2025, Newey Ltd, in partnership with M&S, continued its mission to bring joy to those who need it most...

Pro-Force Announces Acquisition of Neway International

Pro-Force Ltd announce the acquisition of the industrial division assets of Neway International...

Varfell Farms Powers Sustainability with Solar Installation

Varfell Farms, the world’s largest daffodil grower, has taken a major step forward in its sustainability journey with the installation of over 1,000 solar panels...

Spreading Festive Cheer with Donation of Poinsettias to FareShare

Newey Ltd in collaboration with M&S handed over 2,400poinsettias to FareShare yesterday for redistribution to charities and care organisations across the UK’s South region...

Newey Celebrates National Tree Week with Local School Children

In celebration of National Tree Week, Newey Ltd has donated a Prunus ‘Snow Showers’ ornamental cherry to North Mundham Primary School near Chichester...

greosn Crowned Fresh Produce Business of the Year at FPC Fresh Awards

greosn is proud to announce that it has been named the ‘Fresh Produce Business of the Year’...

Emery Soft Fruits Celebrates First UK Shipment from Karma Farming

Emery Soft Fruits Ltd, world-class soft fruit producers, are excited to announce...

Celebrating 20 Years of Pro-Force

This year marks an incredible milestone for Pro-Force Limited as the company celebrate 20 years...

Emery Soft Fruits Teams up with FareShare UK

One of the UK’s leading berry growers, Emery Soft Fruits, with the help of BerryWorld have partnered with...

Norton Cherries Reflects on a Successful Season

As we look back at the 2025 cherry season, Norton Cherries has had one of their most fruitful years yet...

Emery Launches Biodiversity Initiative with New Bug Hotels

Emery is proud to announce the launch of a new environmental initiative aimed at supporting biodiversity...

Newey Ltd Launches Butterlees Tree Park

Newey Ltd, one of the UK’s largest plant producers and specialist propagators, has today announced...