In an interview with Fred Searle, Editor at The Fresh Produce Journal, greosn CEO Matt Jarrett discussed greosn’s 10‑year vision to future‑proof British farming and shared insight into the company’s rapid growth and long-term strategy.
In 2025, greosn was named Fresh Produce Business of the Year at the Fresh Produce Awards. In the latest feature, the Fresh Produce Journal describes the group as “the biggest company in the UK industry you’ve never heard of” - reflecting its position as an investment-led business with hands-on involvement across a wide range of fresh produce and horticulture operations.
The feature also explores greosn’s continued growth, including key acquisitions such as Mansfields, and its focus on consolidation to drive further investment in infrastructure and capability. Looking ahead, Matt Jarrett outlines plans to expand protected cropping, develop international growing regions and continue building a more resilient and sustainable fresh produce sector.
To read the full article on the FPJ website follow the link here: Greosn: the fresh produce investment firm driving sustainability at speed | Features | Fruitnet