greosn is proud to announce that it has been named the ‘Fresh Produce Business of the Year’ at the prestigious 2025 FPC Fresh Awards ceremony held last Friday. This accolade, recognised as the ‘Winner of the Winners’, highlights the company’s contributions to the fresh produce industry.
Organised by the Fresh Produce Consortium (FPC), a respected voice for the UK fresh produce sector, the FPC Fresh Awards unite individuals and businesses from across the industry to celebrate success and commend achievements. The Fresh Produce Business of the Year award is the highest honour, awarded by the judges to the top business selected from winners in the Supply Chain, Retail, and Business Excellence categories.
As one of the fastest‑growing privately owned firms in the UK, greosn is a global investor and holding company built on strong partnerships and collaboration across the fresh produce and horticulture sectors. Managing a diverse portfolio of 28 businesses, greosn invests strategically in market‑leading brands globally to drive long‑term innovation, sustainability and resilience. With a focus on fruit, flowers, plants and people, the group is committed to strengthening the health and sustainability of the global horticulture industry. greosn’s dedication is reflected through the remarkable successes achieved by its portfolio brands at this year’s awards - Varfell Farms won the award for Supermarket Floral & Plant Supplier of the Year, while Pro Force’s Compliance Manager, Rebecca Emery won Manager of the Year and were shortlisted for Sustainability Excellence - Ethical and Business Service Partner Award categories. Additionally, Emery Soft Fruits was named a finalist in the Supermarket Fruit and Veg Supplier of the Year category and Newey a finalist for Grower of the year.
Judges' Comment: "Having made a number of notable acquisitions in recent years, greosn is making exciting waves in the horticulture industry through its exceptional integration of complementary businesses. This impressive portfolio allows greosn to enhance the performance of its brands, driven by a strategic vision that champions transformative solutions in the fresh produce sector. A richly deserving winner of the FPC Fresh Awards Fresh Produce Business of the Year 2025."
Matt Jarrett, Group Chief Executive Officer, greosn comments; "A huge thank you to the Fresh Produce Consortium for this recognition and a fantastic evening shared with exceptional individuals across our industry. This achievement is a testament to the dedication and hard work of our entire team. Over the past five years, our strategic acquisition journey has driven significant growth, showcasing the effectiveness of our business model. Each of our brands is positioned to be a leader in its field, leveraging scale and a strategy rooted in performance, innovation, and Environmental, Social, and Governance (ESG) principles. At greosn, we’re not just about growing our business; we are cultivating partnerships based on trust, innovation, and purpose-driven practices. Our commitment to advancing the fresh produce and horticultural sectors is reflected in every aspect of our operations. Wherever we operate, we are committed to making a positive impact."